Project 3090
An exciting and promising premise: A green music festival. We were asked to redevelop a local music festival with an identity that would feel relevant and convey an honest message. Our solve was to make an identity that was both successful "expanded" as it is "collapsed." Project 3090 focused on the coordinates of the city of New Orleans – ground zero for this festival. Illumination of the mark(s) felt appropriate as well as a juxtaposition of imagery that made a person question exactly what they were looking at.
In collaboration with
